In a recent article (July 2010), leading NZ magazine – North and South – investigates why sun-loving kiwis are increasingly Vitamin D deficient.
“Just when we thought we had sun-smart behaviour sussed – moles diligently monitored, shade sails in the playgrounds, beach kit consisting of wide-brimmed hats, oversized sunnies, rash vest for thekids, sunscreen with a multi-digit SPF and portable sun shade fit for a sheikh – the pendulum appears to be swinging the other way.”
